BARBOUR X PAUL SMITH LURE POLO WHISPER WHITE

Inspired by the eccentricities and charm of Great Britain, this collaboration once again unites two of the most celebrated names in British fashion. The Barbour x Paul Smith Lure Polo blends Barbour’s timeless craftsmanship with Paul Smith’s playful, contemporary vision to deliver a polo that feels both classic and unmistakably modern.

Crafted from soft, breathable cotton piqué, the polo offers all day comfort with a refined, premium hand feel. The whisper white colourway provides a clean, elevated base, enhanced by subtle Paul Smith signature stripe accents that add a flash of personality without overpowering the minimalist design. A neatly tailored collar, 2 button placket, and co‑branded detailing complete the look, highlighting the thoughtful precision behind the garment.

A standout piece from the latest drop, the Lure Polo delivers everything you’d expect from a collaboration between two British icons: quality, character, and quiet sophistication.

Designed for versatile styling, this polo transitions effortlessly from smart casual daywear to relaxed evening outfitting. Pair it with chinos or tailored shorts for polished summer dressing, or a Barbour jacket when the temperature drops.